Otterly, Peec, Profound, ZipTie: we used them all on real clients for a month. Pretty dashboards vs actual results. The unfiltered comparison.
| Tool | Price/month | LLM Monitoring | Actionable Recommendations | Our Verdict |
|---|---|---|---|---|
| Otterly.ai | ~$49 | ChatGPT, Perplexity, Gemini | Limited | Good monitoring, weak execution |
| Peec.ai | ~$79 | ChatGPT, Perplexity | Decent | Best value for money |
| Profound | ~$149 | 6 LLMs | Detailed | Most comprehensive, but expensive |
| ZipTie | ~$29 | ChatGPT only | Basic | Decent entry-level option |
Our clients all ask the same question: "What tool should I use to track my AI visibility?" And until two months ago, we didn't have a satisfying answer. We were using a mix of manual checks and spreadsheets. Not scalable.
So we took 4 tools, plugged them into 3 real clients (a law firm in Brussels, a B2B SaaS company, and a specialized e-commerce), and compared them over 30 days. Not a test on a demo. A real-world test with actual business prompts and real client expectations.
What we wanted to know: can any of these tools take you from "I see the numbers" to "I know what to do"? Spoiler: the answer is nuanced.
Otterly is probably the best known. Clean interface, quick onboarding, and a dashboard that makes you want to show the results in a meeting. You plug in your prompts, you see if your brand appears in ChatGPT, Perplexity and Gemini responses.
The problem? It's a mirror, not a GPS. Otterly tells you "you appear in 3 out of 20 responses." Okay. Then what? The recommendations are generic: "improve your content," "add structured data." Nothing you didn't already know.
For the law firm, Otterly correctly detected they didn't appear in any responses for prompts like "best commercial law firm Brussels." Useful for the diagnosis. Insufficient for action.
Our takeaway: good for client reporting and tracking over time. Insufficient as a standalone tool.
Peec surprised us. Less well-known than Otterly, but more useful day-to-day. The interface is less polished, but the recommendations are more precise. Instead of saying "improve your content," Peec identifies the specific pages that could capture AI citations and explains why.
For the SaaS client, Peec spotted that their pricing page had no structured data and their FAQ used a format that LLMs ignore. We fixed both issues, and within 3 weeks, the client went from 0 to 4 mentions in Perplexity responses for their target prompts.
Limitation: Peec only monitors ChatGPT and Perplexity. No Gemini, no Claude. For a complete view, you need to supplement.
Our takeaway: the best balance between what you pay and what you can actually do with the results.
Profound monitors 6 different LLMs, offers sentiment analysis, tracks the evolution of your citations over time with detailed graphs, and provides granular per-page recommendations.
It's objectively the most comprehensive. The problem: $149/month for a monitoring tool is a budget that most European SMEs can't justify yet. And the interface complexity requires significant learning time.
For our e-commerce client, Profound identified that their product descriptions were cited by Gemini but ignored by ChatGPT, with an analysis of the "why" (lack of brand context, no reviews integrated in the schema). That level of detail, we haven't found it anywhere else.
Our takeaway: if you have the budget and a team to leverage the data, it's the best. Otherwise, it's a Ferrari to go get bread.
$29/month, ChatGPT monitoring only, minimalist interface. ZipTie does one thing and does it well: telling you whether ChatGPT mentions your brand for your target prompts.
No advanced recommendations. No multi-LLM analysis. But for an SME just starting to monitor its AI visibility, it's enough to set a baseline and track progress month after month.
Our takeaway: good to get started. You'll outgrow it in 6 months as your needs evolve.
None of these tools replaces a strategy. They measure. Some advise. None execute.
At AISOS, we use Peec for daily monitoring of our clients, supplemented by manual checks on the LLMs that Peec doesn't cover. For clients with larger budgets and advanced reporting needs, we recommend Profound.
The real question isn't "which tool should I buy." It's: do you have someone to turn the data into action? A dashboard without an action plan is a speedometer without a steering wheel.
If you want us to plug one of these tools into your site and tell you exactly what to fix, get in touch. The initial diagnostic is free.
Co-fondatrice et CEO d'AISOS. Expert GEO, elle accompagne les entreprises dans leur strategie de visibilite Google + IA.